Official State of Iowa Website Here is how you know
Iowa Department of Management

Good to Great

Good to Great

Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. Source: Publisher

AUTHOR

Jim Collins

ISBN
978-0-06-211920-9